“First of all, you insult everybody,” Noam Chomsky said, “And then, you do what any skilled propagandist does. You’ve got to keep the audience watching, so say something outrageous.
“Then they’ll listen.”
Mr Chomsky, whose theories revolutionised the field of linguistics, sees a predictable structure in the daily clutter of President Donald Trump’s Twitter posts.
Since his inauguration, Trump has utilised the social media platform in an unparalleled manner, guiding national conversation from the confines of a 280-character box.
To explain why, it’s important to understand the relationship between a president and the press - and how it’s been completely shattered.
Throughout history, the media have had a precarious bond with the White House. While some presidents appeared to welcome reporters, others actively shunned them and expressed contempt for their work.
Former President Richard Nixon, for example, famously reviled journalists. In one White House Tape, he’s heard telling national security advisors Henry Kissinger and Alexander Haig: “The press is the enemy. The press is the enemy. The press is the enemy.”